BEMS belives in a "customer-centric" approach as the key to retaining customers.


Customer Experience is Number One

Customer experience trumps perception of price-value as a loyalty driver
Customer experience (CX) is a more powerful customer loyalty driver than price value perception. It accounts for 55.1% of loyalty for banks and 46.5% for retailers. Price-value perception plays just a small additional part in driving loyalty. Read the full PDF article



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